For this project, I developed a fictional luxury bedding brand that reflects my personal value for rest and rejuvenation.

My primary design goal was to create a logo that seamlessly integrated with the brand name while visually communicating the essence of luxury. From the choice of typography to the color palette and layout, every design decision was made with the intention of evoking a serene, high-end experience that speaks to the feeling of sinking into a perfect night’s sleep.